Questions we get asked

About 10 working days from signing. That covers the kickoff call, getting access to your website, one sample article for you to approve, and then all 4 published.

One hour on a kickoff call, a login to publish on your website (or an introduction to whoever manages it), and someone who will read a draft and tell us what is wrong. That is the whole list.

One hour at the start, then roughly twenty minutes a month reading drafts. You never choose topics, write, edit, format or upload anything.

No. Nearly every platform has one available even if nobody has switched it on, and setting it up is part of what we do in the first week at no extra cost. If your site genuinely cannot host articles, we will tell you on the call rather than after you have paid.

WordPress, Wix, Squarespace, Webflow, GoHighLevel, Duda and most others. We have not yet met a site we could not publish to. If yours is unusual, we will check before you commit.

A person, and the same person every month. We use modern tools for research and first drafts the way an accountant uses software, but nothing reaches your website without being rewritten, fact-checked and edited by somebody who has spoken to you.

No. AI on its own produces articles that are confidently wrong about pesticide labels, treatment intervals and what a licence lets you claim — and a page like that is a liability on your site, not an asset. Everything is checked and rewritten by a person before it is published.

The kickoff call is where that comes from: your services, your prices, your warranty, the way you explain things to customers. Before we write a full month we send one sample article, and we keep adjusting until you say it sounds right.

Usually 1,200 to 1,800 words. We do not pad to hit a number — the length is whatever it takes to answer the question properly.

Tell us and we rewrite it. There is no limit and no charge. An article you are unhappy with is not going on your website.

Never. Topics are researched and planned a quarter ahead, and you get the coming month’s titles by email. You can swap any of them for something you would rather cover.

That is exactly what the review pass is for, and it is why anything touching chemicals, application rules or safety gets checked before it is sent to you. If something still slips through, tell us and it is corrected the same day.

Search results move slowly. Articles usually start picking up traffic somewhere around month three or four, and most clients can point to specific jobs by month six. Anyone promising you results in week two is selling something else.

No, and nobody honestly can. What we guarantee is the work: four researched, written, optimised articles published on your site every month, and a report showing what they did.

Articles published, page views on those articles, enquiries that came from them, and revenue. Revenue you have confirmed came from an article and revenue we merely influenced are shown as two separate numbers and are never added together.

No. There is no ad spend and there are no clicks to pay for. An article you publish keeps bringing people in long after it was written, which is the opposite of how an ad behaves.

$1,200 a month, everything included. No setup fee, no tiers, no per-word charges, and the same price whether you run three trucks or thirty.

You can cancel at any time with 30 days’ notice. There is no long-term contract and no cancellation penalty.

You do, completely, from the moment they are paid for. If you leave, everything stays on your website and you can edit, reuse or delete it however you like.

Yes. Tell us what you need and we will price it before you commit — it will never appear as a surprise on an invoice.

No. We take one company per service area. If we are already writing for somebody in your patch, we will tell you on the first call rather than take you on and split our attention.